Experiential strategist for brands ready to stand out, connect deeper and grow faster with their audience.

A woman with dark hair in a bun, wearing a white sleeveless top, smiling with a night cityscape background with string lights and glowing bulbs.

hey there, I’m Jess Betouni.

I help visionary leaders transform their brands into cultural movements—without the guesswork.

Most brands know experiences drive growth, but struggle to create ones that actually matter. That’s where I come in.

As a strategic advisor to Fortune 500 teams and disruptive startups alike, I help leadership:

Cut through the noise with a proven framework for creating culturally-relevant experiences.
Align teams around activation strategies that drive real business results (not just buzz).
Avoid costly mistakes by pressure-testing ideas against audience psychology and market trends.

My 10+ years as an award-winning experiential producer means I don’t just theorize—I’ll show you exactly what works (and what doesn’t) in today’s attention economy.

Let’s move beyond one-off events to build lasting brand momentum.

Partners