Experiential strategist for brands ready to stand out, connect deeper and grow faster with their audience.
hey there, I’m Jess Betouni.
I help visionary leaders transform their brands into cultural movements—without the guesswork.
Most brands know experiences drive growth, but struggle to create ones that actually matter. That’s where I come in.
As a strategic advisor to Fortune 500 teams and disruptive startups alike, I help leadership:
Cut through the noise with a proven framework for creating culturally-relevant experiences.
Align teams around activation strategies that drive real business results (not just buzz).
Avoid costly mistakes by pressure-testing ideas against audience psychology and market trends.
My 10+ years as an award-winning experiential producer means I don’t just theorize—I’ll show you exactly what works (and what doesn’t) in today’s attention economy.
Let’s move beyond one-off events to build lasting brand momentum.